The Red Balloon Company / BalloonPlanet

Brought my creative mix of management, design, research, marketing, and software development to our mission of delivering joy to our customers and vendors, I supported the growth of the business in marketing, web app development, customer service, and vendor management.

Managed software development projects that increased sales and capacity, such as giving our vendors tools to self manage their service area, orders, and product offerings.

Responsible for staff hiring and onboarding. Conduct all-staff team meetings, regular check-ins with each staff member, and annual performance reviews.

Advised executive team on overall performance of operations using business intelligence techniques (incl. QBO, SQL queries for reports, and action-oriented data visualization using Tableau).

Aided the achievement of a 4.8/5 rating on Google Customer Reviews by assembling a fully virtual, multi-channel contact center, staffing for main hours of operation using Zendesk, Amazon Connect, and Slack. Includes experience creating custom integrations with our shopping cart to improve customer service.

Achieved a 800% ROAS on a 500k+ annual search and product marketing budget by planning, integrating tracking, and tuning performance of ad spend on Google Ads, Bing Ads, and Facebook Ads. Marketing experience includes work integrating our product feed with Google Merchant Center and Bing.

Oversee financial operations, including sales tax compliance (integrated TaxJar), PCI compliance, vendor payments, audit response, help accountants respond to audits, and pursue Covid relief funding (incl. PPP). Prevented credit card fraud with tools I developed to automate review of incoming orders.

In response to the pandemic, I established a BOPIS strategy and added a 13% revenue stream to retail sales for The Red Balloon Company by migrating the POS to Square and developed a feed to add to Google Shopping and Google Ads. is a balloon delivery and decorating e-commerce retailer in the US and Canada.

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