The New Yorker: Battle Of The Strategy Titans

“Thus disruption is a symptom, not the underlying disease. This is why the theory of disruption by itself offers no cure. To get to a cure, we have to follow Roger Martin’s thinking to get to the root cause of the problem: discarding the goal of shareholder primacy and replacing it with the goal of delighting customers.” – The New Yorker: Battle Of The Strategy Titans

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