These are two different ways of bidding for the confidence of the users. In the old way, one says: “I don’t have a horse in this race. I don’t have a view of the world that I’m defending. I’m just telling you the way it is, and you should accept it because I’ve done the work and I don’t have a stake in the outcome…” In the newer way, the logic is different. “Look, I’m not going to pretend that I have no view. Instead, I am going to level with you about where I’m coming from on this. So factor that in when you evaluate my report. Because I’ve done the work and this is what I’ve concluded…”

Source: The View from Nowhere: Questions and Answers – PressThink – Jay Rosen